Applications
Work that gets better through iteration.
Not customer stories — six kinds of work where a rough request can become a spec, several runs, a review, and knowledge you keep.
Strategy
Competitive intelligence, market research & strategy
Marketing
Campaigns, growth and positioning that improve run by run
Proposals
Sales proposals, RFPs and important deals
Recruiting
High-value hiring that learns what a good hire looks like
Travel
Family travel planning that remembers what you actually liked
Health